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think outside the box

θɪŋk aʊtˈsaɪd ðə bɒks

Business
neutral
beginner
Literally:
Thinking beyond a box's boundaries

What does "think outside the box" mean?

  1. To think creatively and unconventionally
  2. To approach problems in new ways

Examples

  • We need to think outside the box on this one.
  • She's known for thinking outside the box.
  • Try to think outside the box for a solution.

Origin

From the 'nine dots' puzzle where the solution requires drawing outside the box. Popularized in 1970s-80s business culture.

How to use it

Very common but sometimes considered a business cliché. Still useful for encouraging creativity.

Similar expressions

be creative
think unconventionally
innovate
be original

Opposites

think conventionally
follow the rules
be traditional

Related idioms

  • on the same page

    In agreement or having the same understanding

  • cut to the chase

    To get to the point without wasting time

  • hit the ground running

    To start a new job or activity with immediate effectiveness

  • in the loop

    Included in the flow of information

  • the bottom line

    The most important point or factor

  • get up to speed

    To become fully informed about a situation

Use it in a practice answer

Try "think outside the box" in a CELPIP-style Speaking or Writing task. The AI feedback tells you whether your word choice worked.

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