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in the red

ɪn ðə rɛd

Money & Finance
neutral
intermediate
Literally:
Written in red ink

What does "in the red" mean?

  1. Operating at a loss; in debt
  2. Having negative financial balance

Examples

  • The company has been in the red for three years.
  • My bank account is in the red again.
  • They need to cut costs to get out of the red.

Origin

From accounting where red ink was used to record losses and debts, while black ink showed profits.

How to use it

Financial term for loss or debt. Opposite of 'in the black.'

Similar expressions

in debt
losing money
operating at a loss

Opposites

in the black
profitable
in the plus

Related idioms

  • pay an arm and a leg

    To pay an extremely high price

  • make ends meet

    To earn just enough money to cover basic expenses

  • cost an arm and a leg

    To be very expensive

  • money doesn't grow on trees

    Money is not easily acquired; it must be earned

  • break the bank

    To cost too much money

  • hit the jackpot

    To achieve great success or win something valuable

Use it in a practice answer

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